Privacy policy

Last updated: May 2026

Aquamarina Ltd ("Aquamarina Beauty", "we", "our", or "us") is committed to protecting your privacy and personal information.

This Privacy Policy explains how we collect, use, and protect your information when you visit or make a purchase from Aquamarina Beauty.

Business Information

Aquamarina Ltd
7 Bell Yard
London
WC2A 2JR
United Kingdom

Company Number: 12473864
Email: info@aquamarinabeauty.com

We are currently not VAT registered.

Information We Collect

When you visit our website, place an order, subscribe to marketing communications, or contact us, we may collect the following information:

Name
Billing and delivery address
Email address
Telephone number
Payment details
Order history
IP address and browser information
Website usage data through cookies and analytics

How We Use Your Information

We use your information to:

Process and deliver orders
Communicate regarding orders and customer support
Improve our website, products, and customer experience
Detect fraud and protect our business
Send marketing emails where consent has been given
Comply with legal and regulatory obligations

Legal Basis For Processing

Under UK GDPR, we process personal information under the following lawful bases:

Contractual necessity - to process and fulfil your order
Legitimate interests - to improve our website and services
Consent - for email marketing communications
Legal obligation - to comply with applicable laws and regulations

Sharing Your Information

We only share your information where necessary with trusted third-party providers, including:

Shopify
Payment providers
Delivery couriers
Email marketing providers
Analytics providers

These providers only process your information where necessary to provide services on our behalf.

We do not sell or rent your personal information to third parties.

Payment Information

Payments are securely processed through trusted third-party payment providers. We do not store full payment card details.

Cookies

Our website uses cookies and similar technologies to improve your browsing experience and help us understand how visitors use our website.

Cookies may be used for:

Website functionality
Shopping cart and checkout features
Analytics and performance tracking
Marketing and advertising
Remembering your preferences

When you first visit our website, you may be asked to manage your cookie preferences.

You can also disable cookies through your browser settings.

Please note that disabling cookies may affect website functionality.

Data Retention

We retain personal information only for as long as necessary to:

Fulfil orders
Comply with legal obligations
Resolve disputes
Enforce agreements

Your Rights

Under UK data protection laws, you have the right to:

Access your personal information
Correct inaccurate information
Request deletion of your information
Restrict or object to processing
Withdraw consent for marketing communications
Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise your rights, please contact us at:

info@aquamarinabeauty.com

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these websites.

Changes To This Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, legal requirements, or website functionality.

Any updates will be posted on this page.

Contact

If you have questions regarding this Privacy Policy or how your information is handled, please contact: